Snapchat comes with an enhanced and customized version for each user

Snapchat developers have announced a new version of the application, defined as “improved , organised around your relationships and personalised just for you“. With this new version, the popular social app wanted to create two separate spaces to distinguish the contents produced by publishers and authors from those created by their friends.

In summary, as explained in a long post on the official blog, the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators and the community are on the right.

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More innovations on Snapchat

Among the other innovations introduced, the new version of Snapchat also implements the dynamic Friends page, a new page on the left side of the camera where your friends are shown according to how they interact with them.


The developers describe it as follows:

You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. We’ve all had the frustrating experience of scrolling endlessly through our Chats to find the right person – now your friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your friends, but the results are worth it!

The new Discover page to the right of the camera includes Stories from publishers, creators and the community. Your subscriptions live at the top, followed by other Stories you might be interested in watching. Over time, Discover will become uniquely personalised for you. While the Stories on Discover are personalised algorithmically, our editors review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalisation provides the best content experience on mobile.

The team did not specify the timing of distribution of the novelties that, in any case, should arrive to Android and iOS in the next few hours.


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